CRM - optimize your company: Benefits and downsides of implementing CRM systems Rutilius Taurus Aemilianus die die Lust am Spielen

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CRM - optimize your company: Benefits and downsides of implementing CRM systems Rutilius Taurus Aemilianus die die Lust am SpielenMaster's Thesis from the year 2010 in the subject Business economics Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, course: Applied Management Project Master Thesis, language: English, abstract: III Executive Summary In the past, CRM (Customer Relationship Management) was seen more clearly as a strategic tool in conjunction with technological progress. Now more and more companies use CRM