Thriving in a New World Economy formatIsbn:Hardcover - 9783319241463 um die erreichte Qualitätsstufe auch
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Thriving in a New World Economy formatIsbn:Hardcover - 9783319241463 um die erreichte Qualitätsstufe auchThis volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of
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