Write Great Ads: A Step-by-Step Approach Format:Hardcover "Integrating theory with compelling stories

"Integrating theory with compelling stories from his clinical practice

The first book of its kind

is self-starvation

Mickey turns to plastic surgery to heal herself and others afflicted with her special pain

Jonathan Bender realized that he didn't have a single one of them

Write Great Ads: A Step-by-Step Approach Format:Hardcover "Integrating theory with compelling storiesYou don't have to be especially creative. And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write ADS Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print